Optimized iSEEit's MEDDIC AI Platform with a secure and scalable AWS backbone
iSEEit is an Austrian American SaaS company that empowers enterprise sales teams to close deals faster through its intelligent, Salesforce-native opportunity management platform. Founded with the goal of making complex sales methodologies like MEDDIC more actionable and intuitive, iSEEit provides real-time visibility into t he sales process, enabling teams to identify gaps early and take proactive steps to win opportunities.
The Challenges
With rising usage and increasing demands from sales teams, iSEEit needed to address the following backend challenges:
- Scalability Without Over provisioning: Supporting growing workloads without incurring unnecessary costs.
- Security & Compliance: Ensuring encrypted access and adherence to security best practices for user and application data.
- Operational Simplicity: Reducing the manual effort in backups, monitoring, and failover planning.
- Disaster Preparedness: Establishing RTO/RPO benchmarks with clear backup and restore strategies.
- Non-Production Environments: Enabling secure dev/test setups for future application enhancements.
- Sensitive Data Handling:: Proper classification and masking of sensitive sales and customer data during test ing and backup operations.
The Solution
Scalable Deployment
Deployed Amazon RDS for PostgreSQL with a product ion- grade configuration. The architecture focused on automation, compliance, monitoring, and cost optimization.
Database Architecture
Single A-Z setup in db.m6g.large (Graviton2) with 100GB storage, supporting 100 users and 5% annual growth.
Security & Encryption
Data Encrypted with AWS KMS (separate CMKs for prod/non-prod); IAM authentication and Secrets Manager with Lambda roation for credential management.
Monitoring & Optimization
CloudWatch logs track errors and slow queries; PostgreSQL tuning applied.Monthly cost optimization reviews using AWS Pricing Calculator.
High Availability & DR Preparedness
RTO: 15 mins, RPO: 30 mins, 7-day backups retention. Future-ready for Multi-AZ failover and read replicas. SOPs defined for daily snapshots and restore procedures.
Network Isolation
Hosted in private subnets with NACLs and restricted Security Groups for controlled access.
Business Impact
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Cost Efficient Performance: Using burstable Graviton2 instances and a lean architecture, iSEEit kept its monthly AWS costs low without sacrificing performance.
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Operational Simplicity & Security: Secrets Manager, CloudWatch, and backup automation reduced human error and operational load for the DevOps team.
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Disaster Readiness: Documented and tested SOPs allow recovery within the defined RTO/RPO in the event of data loss or region-level failure.
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Compliance with Data Protection: Separate KMS key policies for each environment and future-ready sanitization practices support adherence to India s DPDP Act, 2023.
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Scalable Foundation for Growth: The solution is designed for seamless future scaling- adding Multi-AZ, read replicas, and auto-scaling based on growth metrics.
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Improved Observability: Real-time monitoring and error tracking help iSEEit quickly identify issues and maintain a smooth user experience.
Why iSEEit Choose HabileLabs?
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Deep AWS Expertise: Strong technical capabilities in designing secure, scalable, and costeffective cloud architectures using Amazon AWS.
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SaaS-Focused Approach: Clear understanding of B2B SaaS platforms and sales methodologies like MEDDIC enabled tailored solutions.
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Security-First Mindset: HabileLabs has no-compromise approach to data protection and compliance from the ground up.
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Transparency & Ownership: HabileLabs took full accountability- from planning and documentation to execution.
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Strong Communication & Collaboration: HabileLabs team invested time to understand the MEDDIC AI platform and worked closely with internal stakeholders.
The Conclusion
By deploying a robust, AWS native architecture for PostgreSQL, HabileLabs empowered iSEEit s MEDDIC AI platform with operational efficiency, scalability, and enhanced data security. The solution is optimized for the current usage profile while remaining agile for future enterprise adoption. From IAM integration and Secrets Manager to encryption and Terraform-based automation, this solution ensures that iSEEit remains ready to serve a global customer base with speed, security, and resilience.
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